July 20, 2008

Some background on an upcoming event...

Hi Race Fans,

Just wanted to explain some of the hype going on at the track lately for July 26th. This is Nonie and my 40th year racing in Ontario and we wanted to dedicate this season to give back to the many people who have made this journey so awesome. The last thing we want to do is to use this year to self-serve ourselves, it's not about that. It's about everyone else.

Many people wanted to support us for this special year and to them we are very thankful. We've been blessed to have so many people donate bikes, buy ads for our 40th Anniversary souvenir program and to help promote July 26th through advertising in almost every church from Oshawa to Niagara, and soon on TV. The climax of that will be this Monday. I've been invited by Huntley Street to come on and talk about my faith and racing...pointing directly to July 26th at Flamboro Speedway.

Here's what that night should look like.
1) there will be 6 bikes given away all sponsored
2) the Late Model race will be 40 laps
3) Nonie and I are giving every LM racer $40
4) We will give every family, and couple a copy of our book free
5) Every race team that comes into the pits will get a free book
6) We have arranged to get the Hospitality building in turn one for our sponsors
(thank you John and Frank) (90 Quaker State people coming!)
7) We have generated over $7000 in advertising to promote this event
8) CTS will run 4 or 5 commercials this week

We called this season "The Giving Back Tour" so we could say thanks to everyone who has been a part of the past 4 decades. One bike has been given away every night and at every track we've raced.
It's not a night to give praise to us, but instead for us to give praise to you, the fan, our sponsors, our competitors and the promoters. I hope lots of people come, we have about 4000 books.

Next year we will slide out of the lime light, that is unless we're running for a championship and get the positive press that all our top runners get and deserve. If not, we'll keep racing until the Lord takes it away.

See you Saturday,  Gary Elliott #36